Learn about our history, mission, and values
Founded in 1995, New Era Washing Machine Factory has grown from a small workshop in Guangdong to one of China's leading washing machine manufacturers. Our journey began with a simple mission: to create reliable, efficient washing machines that make life easier for people around the world.
Over the past 28 years, we have continuously invested in research and development, manufacturing capabilities, and our talented team. Today, our state-of-the-art facility spans over 50,000 square meters and employs more than 500 skilled workers.
We export our products to over 60 countries across Asia, Europe, Africa, and the Americas, building a reputation for quality, innovation, and exceptional customer service.
What drives us every day
To provide innovative, energy-efficient washing solutions that improve the quality of life for our customers while minimizing environmental impact. We strive to be the preferred partner for washing machine solutions worldwide through continuous innovation, exceptional quality, and outstanding service.
State-of-the-art manufacturing capabilities
Our 50,000 square meter manufacturing facility features advanced production lines capable of producing up to 2 million washing machines annually.
Our research and development center is equipped with the latest technology and staffed by a team of experienced engineers and designers.
Our quality control laboratory conducts rigorous testing to ensure every washing machine meets our high standards before leaving the factory.
Meet the people behind our success
Meeting international standards for quality and safety
Key milestones in our company's history
New Era Washing Machine Factory founded in Guangdong, China with a small team of 15 employees.
Expanded manufacturing facility to 10,000 square meters and began exporting to Southeast Asian markets.
Received ISO 9001 certification and launched our first energy-efficient washing machine models.
Expanded to European and North American markets, achieving CE and UL certifications.
Opened state-of-the-art R&D center and introduced smart washing machine technology.
Expanded manufacturing facility to 50,000 square meters and reached the milestone of exporting to over 60 countries.
Continuing to innovate and grow, with a focus on sustainable manufacturing and smart appliance technology.
Contact us today to schedule a factory tour or request our company brochure.