Factory

Our Story

Founded in 1995, New Era Washing Machine Factory has grown from a small workshop in Guangdong to one of China's leading washing machine manufacturers. Our journey began with a simple mission: to create reliable, efficient washing machines that make life easier for people around the world.

Over the past 28 years, we have continuously invested in research and development, manufacturing capabilities, and our talented team. Today, our state-of-the-art facility spans over 50,000 square meters and employs more than 500 skilled workers.

We export our products to over 60 countries across Asia, Europe, Africa, and the Americas, building a reputation for quality, innovation, and exceptional customer service.

Our Mission & Values

What drives us every day

Our Mission

To provide innovative, energy-efficient washing solutions that improve the quality of life for our customers while minimizing environmental impact. We strive to be the preferred partner for washing machine solutions worldwide through continuous innovation, exceptional quality, and outstanding service.

Our Values

  • Quality Excellence: We are committed to the highest standards in every aspect of our business.
  • Innovation: We continuously seek new ways to improve our products and processes.
  • Customer Focus: We put our customers at the center of everything we do.
  • Sustainability: We are dedicated to environmentally responsible manufacturing.
  • Integrity: We conduct business with honesty, transparency, and respect.

Our Facilities

State-of-the-art manufacturing capabilities

Manufacturing Plant
Manufacturing Plant

Our 50,000 square meter manufacturing facility features advanced production lines capable of producing up to 2 million washing machines annually.

R&D Center
R&D Center

Our research and development center is equipped with the latest technology and staffed by a team of experienced engineers and designers.

Quality Control Lab
Quality Control Lab

Our quality control laboratory conducts rigorous testing to ensure every washing machine meets our high standards before leaving the factory.

Our Leadership Team

Meet the people behind our success

CEO
Zhang Wei

CEO & Founder

With over 30 years of experience in the appliance industry, Wei has led New Era since its founding in 1995.

COO
Li Mei

Chief Operations Officer

Mei oversees all manufacturing operations and has been instrumental in scaling our production capabilities.

CTO
Chen Jian

Chief Technology Officer

Jian leads our R&D team and is responsible for our technological innovations and product development.

CMO
Wang Ling

Chief Marketing Officer

Ling manages our global marketing strategies and has expanded our presence in international markets.

Our Certifications

Meeting international standards for quality and safety

CE Certification
CE Certification
ISO 9001
ISO 9001
UL Certification
UL Certification
Energy Star
Energy Star

Our Journey

Key milestones in our company's history

1995

New Era Washing Machine Factory founded in Guangdong, China with a small team of 15 employees.

2000

Expanded manufacturing facility to 10,000 square meters and began exporting to Southeast Asian markets.

2005

Received ISO 9001 certification and launched our first energy-efficient washing machine models.

2010

Expanded to European and North American markets, achieving CE and UL certifications.

2015

Opened state-of-the-art R&D center and introduced smart washing machine technology.

2020

Expanded manufacturing facility to 50,000 square meters and reached the milestone of exporting to over 60 countries.

Today

Continuing to innovate and grow, with a focus on sustainable manufacturing and smart appliance technology.

Want to learn more about our company?

Contact us today to schedule a factory tour or request our company brochure.